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September 9th, 2008 at 9:33 am
Podcasting is a way for medical practices to enhance its website by inviting patients and potential patients to obtain trusted healthcare information. A practice can either link their website to selected programs from other legitimate medical websites or create their own podcast.
In addition to FaceBook, MySpace and Linkedin, there are social networking sites for physicians, such as Sermo, iMedExchange, SocialMD, Within3 and Clinical Village. These sites enable physicians to share information in a safe and easy to use environment.
September 9th, 2008 at 11:26 am
Jim is probably THE local expert in using social media to drive business. The specific examples he cited in this post are very powerful.
September 10th, 2008 at 10:18 am
Nice information, I will make sure to share with our health care members.
Maureen Stankowitz
Executive Director
Lakewood Chamber of Commerce
September 10th, 2008 at 10:39 am
Hi Jim:
I would be interested if you have a Social Media Seminar for Health Care. keep me posted. My company, Atlantic Horizon Benefits, LLC is fully engaged in the health care market. We are working with employers to have them understand how to control the costs of the most popular type of employee benefit, health insurance. Through plan design, defining classes of employees to properly tier plans, HRA plans, HSA plans, FSA’s and the variety of cost sharing plans on the market we continue to educate employers’ and HR professionals.
Thanks,
Guy Paredes, President
Atlantic Horizon Benefits, LLC
Atlantic Horizon Financial Group, LLC
September 11th, 2008 at 2:31 pm
Would like to be informed of the social media seminar.
September 12th, 2008 at 11:54 am
Jim,
Great post. There’s a ton of information here. I hope I can help direct more healthcare marketers to this post. We all need this information.
Keep up the good work.
Dan Dunlop
The Healthcare Marketing Blog
http://healthcaremarketing.ning.com
September 12th, 2008 at 1:48 pm
Jim,
I agree that social media/networking is playing an every increasing role in healthcare - both from promotional/networking and informational aspects.
I’d be happy to speak with you about our experiences in regard to social networking for healthcare professionals if you are interested.
Thanks for blogging with us at The Healthcare Entrepreneur Blog (http://www.thehealthcareentrepreneur.com).
Tannus Quatre
The Healthcare Entrepreneur Blog
September 12th, 2008 at 4:07 pm
Hi Jim,
For hospitals and other healthcare providers, CarePages IS the way to participate in social networking. Hospitals license the service and in turn provide a hospital branded experience for members who use CarePages as a patient blog. Once licensed, all the hospitals need to do is promote it to the patients and families in their facility. Instant social network.
September 12th, 2008 at 4:12 pm
Hello Katrina, just took a look at the CarePages site, looks like a great service.
To all the Web site is http://www.carepages.com/
I recommend taking a look at.
Jim
September 13th, 2008 at 11:51 am
What about sms usage?
Well produced sms content offerings such as novels’, short stories, motivational messages, reality show, sports, informational, Howard Stern style sms, and comics will increase interest in younger and older users. If your medical physician hasn’t offered to contact you by video, text or e chat, he may soon…
resourceforsocialmedia.wordpress.com/
September 15th, 2008 at 11:19 am
Hi Jim,
Thank you for bringing my attention to your blog posting and visiting The Practice Pros website. You’ve shared great information and you are right on the mark. It’s an education process to let physicians know what options they have when looking to promote their practices and many are embracing this new idea of social marketing. We will be sharing your post with our clients and looking forward to more information from you! Keep me in the loop!
Great Job!
Jamie
September 15th, 2008 at 12:06 pm
Excellent summary. For an industry where the human connection is so critical, these tools should have as great an impact on healthcare as any other, if not more.
September 15th, 2008 at 2:13 pm
Jim:
Very useful post! There’s a lot of good information here. I have focused a lot on more organizational/institutional uses for social media in healthcare, but I like the fact that you are highlighting individual practitioners as well. I was astonished to see that Facebook is now over 120 million members, with 250,000 new members every day, 40% of whom are over 35. It’s a GROUNDSWELL (to borrow the title of a very good book on the phenomenon from Harvard Business Press). Keep me posted on your seminar (my daughter goes to Rutgers), so I may be in the area anyway. Nice work! Ben
September 16th, 2008 at 2:22 pm
Jim,
Once again you have hit the nail on the head. These sites are loaded with inportant information that most people want to know. The more we can learn about our health professionals the better choices we can make. Like everyone else health professionals need to promote themselves as well.
September 16th, 2008 at 4:31 pm
Hi Jim,
I got here via http://www.successful-blog.com/1/can-the-social-media-produce-world-changing-creativity/ following your comment there.
Rather than adding more information, I would like to ask: Do you forsee a specialized destination for this industry? Like a healthcare-only social network? What problems facing the healthcare industry could find a solution in such a platform?
September 16th, 2008 at 7:37 pm
Wow Jim, you’ve really put a lot of time into gathering resources.
Here are some excellent resource people in the health field using social media.
@AlbertMaruggi is from Minnesota
and Phil Baumann @PhilBaumann - he has a blog
September 17th, 2008 at 10:37 am
Thanks for your reply David. There are already some social networking sites for health care professionals. Take a look at Sermo and Doctors Hangout:
http://www.sermo.com/
http://doctorshangout.com/
There are some legal issues in health care social networking, like what is adivise and what is opinion. I have joined a group in Facebook called “Legal Issues Affecting Doctors” and will bring up your question in the group.
I took a look at your Web site and found it very interesting. I just purchased the Rosetta Stone Tapes for learning spanish and hope to accomplish this over the next two years. Lets talk one day soon about what you do, perhaps I can assist by putting you in touch with some of my contacts.
Jim Farrell
732-451-0820
Have a great day
September 19th, 2008 at 1:34 pm
Before participating in Social Networking Sites, a healthcare professionals should be aware of (i) the Anti-Kick Back rules, which, simply stated, provide that they cannot receive or pay anything of value for referrals; and (ii) The Health Insurance Portability and Accountability Act of 1996 (HIPAA), which, in part, simply deals with patient privacy issues (not to disclose protected health information) .
September 19th, 2008 at 2:09 pm
Thanks so much for responding to my question Mike. If you don’t mind I had one other questions that quite a few doctors had asked. The question is can a reply in a social media forum be construed as advise or just an opinion. This seem to be the main concern on correspondence to me from this post. Also, I had a request to e-mail you, if this is acceptable to you, please provide your e-mail in your response to my questions.
Thank you so much for your participation in this discussion.
Jim
September 21st, 2008 at 4:57 pm
Yes, it is possible that a social reply may be considered a medical opinion. I recommend that any reply contain appropriate legal disclaimers. Your subscribers can reach me at mschaff@wilentz.com
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September 20th, 2009 at 6:35 pm
[…] We have covered Social Media For Health Care Professionals and Facebook Strategy For Business with Dr. Jennifer Walden in prior blog post. The New Jersey Medical Group Management Association NJMGMA has asked for my help in setting up its Facebook Fan Page. Let’s take a look at NJMGMA and examine how the Facebook Page will help to promote the organization. […]
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