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Archive for December, 2008

Fuel Efficient Cars - Still the Smart Buy?

Saturday, December 13th, 2008

Six months ago getting better miles per gallon was one of the hottest topics in the auto industry. Fast Forward and we have a declining economy and the price of gasoline has dropped dramatically. So the question is, do we still buy a Fuel Efficient Car when the price of gasoline is well below $2.00 a gallon?

We are going to use a Question and Answer format to get answers to our questions. I have selected David Lee, the General Manager of Madison Honda to be our Automobile Industry Expert.

Why David? Why Honda? and Why Madison Honda? Good Questions, well, as you know I have a blog and the Business Bits With Jim Farrell Podcast Show. I also have Facebook, MySpace, Linkedin, and Twitter open on my computer for the better part of most days. Smart Businesses in all industries are using Social Media today, and have found it much more effective than traditional advertising. Madison Honda and I hooked up on Facebook, and I was impressed as I do not see many New Jersey Auto Dealerships in the Social Media Space. Thus the reason for David of Madison Honda, so, without further ado, lets gets some answers from David.

JF: What makes a car fuel efficient as opposed to being a gas guzzler?

DL: Miles Per Gallon is the key criteria, when you approach 30 miles per gallon the vehicles start to be considered fuel efficient.

JFWith gas prices below $2.00 a gallon, why does it still make since to purchase a Fuel Effecient Car?

DL: Jim, current events and the strength of the economy will have a huge impact on the price of gasoline. Today’s cheap gas, can be tomorrow’s wildly expensive gas. Just look what happened over the last six months, the price of gas went from around $4.50 a gallon to significantly less than $2.00 a gallon. Who is to say it won’t be $7.00 a gallon, or $.50 a gallon, point is gas prices are unpredictable and the trend in the global economy is increasing moving toward green cars, so it still makes perfect since to purchase a fuel efficient car.

JF: Thanks David. So we hear the term Hybrid Car quite often, what is a Hybrid Car?

DL: A Hybrid Car is one that combines two sources of energy, gas and electric. When reaching cruising speeds, the Hybrid Car will switch to using electric energy from a battery source.

JF: So David, with so much information available today, how does the informed automobile consumer go about shopping for a fuel efficient car?

DL: Good question, simple answer, do your homework, research the internet and come prepared with information when purchasing a fuel efficient car. The informed automobile consumer will not only know their price points, but just as important, the quality, reliability, and reputation of the Car Manufacturer and New Jersey Auto Dealerships.

JF: Great, my readers are armed with good information; tell us what makes Honda so dominant in the Fuel Efficient Car Market?

DL: Honda was the Pioneer Automobile Manufacturer in the Fuel Efficient Car Market and has consistently been the early adapter for the global automobile industry. Greencars.org list four Honda’s in its list of the top 12 greenest cars for 2008. The Honda Civic GX was rated #1 on the Greencars.org list. Honda has consistently been the leader in the Fuel Efficient Car Market, so it would be wise to consider the Honda in your search for a Fuel Efficient Car.

JF: David thanks for your time, if anyone has a question, what is the best way to reach Madison Honda?

DL: Jim, our phone # is 973-822-1600 and Web site www.madisonhonda.com

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