Plastic Surgery can help boost a low self confidence and lead to a greater quality of life in a women’s business career and personal life. Many women in today’s super competitive business world have a low level of confidence due to being uncomfortable with their physical appearance. Often time’s women are uncomfortable with their breast and consider breast augmentation surgery as a solution.
 

The American Society for Aesthetic Plastic Surgery (ASAPS)is the leading organization of board-certified plastic surgeons, specializing in cosmetic plastic surgery. ASAPS active-member plastic surgeons are certified by The American Board of Plastic Surgery or the Royal College of Physicians and Surgeons of Canada. Accordining to ASAPS statistics for 2007:

Over $13 Billion was spent on cosmetic procedures.

Women had 91 percent of all cosmetic procedures.

Breast Augmentation was the number one cosmetic surgery procedure.

399,440 Breast Augmentation procedures were performed in 2007.

So what are some of the considerations, benefits, and cost in considering breast augmentation surgery?. To answer these questions Business Bits, due to popular demand, will again seek the advice of Dr. Jennifer Walden.

Jennifer Walden, M.D.,F.A.C.S., is a Plastic and Reconstructive Surgeon who is fellowship-trained in aesthetic surgery and board certified by the American Board of Plastic Surgery.

Dr. Walden is a premier Manhattan Plastic Surgeon, and is often asked to comment, as a medical expert, on CBS, ABC, Fox News, and other media outlets. Dr. Walden has covered issues including current cosmetic surgery, breast augmentation, prevention of breast cancer, and many other topics.

JF: Thanks for coming back on our show Dr. Walden. What are some of the benefits and risk for  women considering breast augmentation surgery?

JW: Many women suffer from asymmetric breasts, breast deformities or congenital anomalies. Breast augmentation is a great option for these women; or women who simply desire larger breasts in order to fill our their clothes better or feel more confident about themselves.

Breast implants can improve the appearance of breast deformities such as tubular breasts or chest wall deformities such as a pectus excavatum or chest wall concavity. Some of the risks of breast augmentation surgery, as with any surgery; include infection, hematoma or a fluid collection, the risk of anesthesia and capsular contracture. Our patients receive a dose of antibiotics while in the operating room as well as a round of antibiotics to take after surgery to reduce the risk of infection. Hematomas can occur, but are relatively rare and can be reduced by restricting your activity in the post-operative period, effective hemostasis during surgery and refraining from taking medications that can interfere with bleeding before and after surgery.

Problems with anesthesia are also very rare. If you yourself have had a reaction to anesthesia, or have a family history of anesthesia problems you should inform your surgeon and ensure that you have a board certified anesthesiologist who will deliver your anesthesia. Capsular contracture is deforming scar tissue that can form around breast implants. The rates of this are reduced by placing the implants under the pectoralis major muscle as well as preventing infection and hematoma. Performing implant massage after surgery we believe also helps.

JF: Does breast augmentation surgery often lead to greater self confidence?

JW: Breast augmentation can improve a woman’s self-confidence or self-image in that it may help them to fit in their clothes better, feel more confident in a bikini or bra, or improve the look of a breast deformity or asymmetry. It is important to have realistic expectations when undergoing breast augmentation and ensuring that you and your surgeon are on the same page in regards to post-operative appearance and implant size.

JF: What is the cost involved in breast augmentation surgery?

JW: In general, breast augmentation can range anywhere from around $6-10,000. This includes the cost of implants, anesthesia fees, surgeon fee and operating room fees. This can vary based on the type of implants you choose, saline or silicone and where your procedure is performed.  Going with the lowest possible price you can find is not the best way to ensure a result you will be pleased with.

JF: Explain what type of due diligence a patient should do when selecting a breast augmentation surgeon?

JW: It is important to make sure you are selecting a plastic surgeon who is board certified by the American Board of Plastic Surgery and who performs a great deal of breast augmentations. It is also important that you feel comfortable with your surgeon, they have taken the time to answer all of your questions, and that you both are in agreement in regards to size and post-operative expectations.          

JF: Would you like to share a New York City Breast Augmentation patient success story?

JW: I perform several breast augmentations every week, but the most rewarding cases to me are those in which I feel I have truly helped to improve the way a woman feels about herself. For instance, I recently performed breast augmentation on a young woman who suffered from major breast asymmetry. After surgery she told me that she skipped her senior prom because she was too embarrassed to wear a gown. She thanked me and stated how happy she was to finally have symmetric breasts and be seen in certain public settings.

JF: Business Bits considers you the best Manhattan Breast Augmentation Surgeon, do you have any closing comments or words of wisdom for someone considering breast augmentation surgery?

JW: Thank you! I’ll just reiterate that it is important to choose a board certified plastic surgeon with whom you feel comfortable with and who’s specialty is breast surgery.

JF: How would someone go about contacting you? 

JW: I can be reached at 212-288-9009
Web site is www.drjenniferwalden.com
e-mail drjenniferwalden@hotmail.com

Dr. Walden Video Links

Dr. Walden Video on “How To Select a Plastic Surgeon”

Dr. Walden Breast Cancer Prevention Tips

Dr. Walden in the Media

Listen to Podcast Episode with Dr. Walden

Jim Farrell Social Networking Contact Information

• http://www.facebook.com/JimFarrell194
• http://www.youtube.com/user/jimfarr194
• http://linkedin.com/in/jimfarrellbusinessbits
• http://www.myspace.com/jimfarrellnj
• http://twitter.com/jimfarrell

Remember when the question was What is your Internet Strategy? Was your company late in adapting? If so, hopefully a lesson was learned. So today’s question is What Is Your Facebook Strategy?

What is Facebook? Facebook is the most powerful of Social Networking Sites For Business, and growing rapidly each day. If you don’t have a Facebook Strategy, it is time to start to put one together, and integrate into your overall Social Media Marketing.

Facebook was launched in 2004 and was originally for College Students. In 2006 it was open up to anyone with an e-mail address over the age of 13. Facebook has grown dramatically and evolved to where it is today, the premier Social Networking Site, with business marketing use booming. Here are a few key points in the latest Facebook Statistics: 

More than 140 million active users The fastest growing demographic is those 25 years old and older 

2.6 billion minutes are spent on Facebook each day (worldwide) 

More than 13 million users update their statues at least once each day 

More than 15 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each month 

More than 2 million events created each month 

More than 19 million active user groups exist on the site 

Setting up a successful Facebook Strategy is critical today. Things to consider in addition to putting together a facebook profile are joining and creating groups, fan pages, finding friends, communicating with your facebook community, and so much more.  Do a simple facebook search, you will be surprised at the results of companies marketing online in Facebook.

Ok, are you convinced that Facebook is a place you need to be to market and brand your company online? Want to know how to use facebook, what is Social Media Marketing, and how can social media benefit my business? 

To answer these questions, let’s examine an actual Facebook Strategy. I have selected a friend I met on Facebook and will examine her Facebook Strategy in a question and answer format. 

Jennifer Walden, M.D., F.A.C.S., is a Plastic and Reconstructive Surgeon who is fellowship-trained in aesthetic surgery and board certified by the American Board of Plastic Surgery. 

Dr. Walden is a premier Manhattan Plastic Surgeon, and is often asked to comment, as a medical expert, on CBS, ABC, Fox News, and other media outlets. Dr. Walden has covered issues including current cosmetic surgery, breast augmentation, prevention of breast cancer, and many other topics.

JF: Hello Dr. Walden , and thanks for answering some questions on Facebook Strategy. 

JW: My pleasure.

JF:  How long have you been using Facebook and what other Social Media do you find beneficial. 

JW: I have been using Facebook for about a year, and have connected with many of my friends and contacts. In addition to Facebook, I participate in MySpace, Linkedin, Twitter, some medical specific social networking sites, blogging, television and media interviews.  

JF: I have noticed your profile on facebook , and was impressed with the great information, including links for anyone interested in plastic surgery, breast cancer awareness, and your volunteer work. Tell us about setting up your facebook profile , especially why you seem to make patient education a priority. 

JW: Orignally, I set up my facebook profile  to connect with friends, family, and contacts. I have subsequently added information and resources for people interested in plastic surgery. Patients now have so many choices to research medical issues, while I believe it is important to do research and read articles, it is also very critical to consult with your Doctor, to make an informed decision.

JF: Dr. Walden , you belong to a Facebook Groups that I admin, You Tube Contest , and one that I set up for a Health Care Attorney, Legal Issues Affecting Doctors , tell us how do you decide which Facebook Groups to join and participate in?   

JW: I look for relevant facebook groups, where I can get good information, either for my business or personal interest. The Legal Issues Affecting Doctors is a great resource for keeping current with medical legal issues. I am a University of Texas football fan, and love to use Facebook to stay in touch with the team and school.

JF: Tell us how to search for a person on Facebook, and how you go about adding Facebook Friends. 

JW: I like to connect with friends, family, and contacts, or anyone interested in cosmetic plastic surgery. Facebook has a very user friendly friend finder to help you connect with friends and contacts.

JF: I also noticed you have posted links to news and articles in the Facebook Posted Items section, I found them very relevant to your specialty, how do you decide what links to post? 

JW: I believe strongly in patient education and look for items that include relevant information on cosmetic plastic surgery.

JF: Dr. Walden , tell us how you decide what photos to upload. I noticed some very cool photos of you in the operating room, and some very nice and appropriate personal photos. 

JW: Personal photos are great for family and friends, medical related photos are great to reinforce patient education.

JF: Tell us about Facebook Fan Pages.

JW: Facebook Fan Pages are great for topics you have an interest in, in my case Texas Football, and Fashion Issues. I also have my own Facebook Fan Page, for people interested in cosmetic plastic surgery.

JF: Dr. Walden , you have done a great job of implementing a successful Facebook Strategy, including integrating with your overall Social Media Marketing . This is critical, and something we always advise our clients to do in setting up their Online Marketing Strategy. How important do you see Facebook, and Social Media for online corporate marketing in the next few years? 

JW: I see Facebook and other Social Media increasing in popularity. Facebook will be a must for online corporate marketing. Companies will need to balance their need for a powerful Online Marketing Strategy, with the desire of facebook users to have quality Social Networking Experiences.

JF: My favorite TV reporter is Megan Kelly of Fox News, I enjoyed your interview with Megan on new cosmetic procedures, tell us a little about being interviewed as a medical expert on news shows. 

JW: The news shows are a great way to educate patients and is something I enjoy doing. I agree with you about Megan Kelly, she is awesome, and is always prepared and sharp.

JF: Dr. Walden , thanks so much for taking your time to answer some questions on Facebook Strategy. On the blog post for this episode, I have listed some very informative links on your Web site, including your various media interviews on current cosmetic surgery issues. Any closing thoughts or advice for people looking to join or improve their Facebook experience? 

JW: I would suggest that you have fun in using Facebook, and other Social Networking Sites. If you treat people like you would like to be treated, you will have a rewarding experience.

JF: How would someone go about contacting you? 

JW: I can be reached at 212-288-9009; my Web site is www.drjenniferwalden.com, e-mail drjenniferwalden@hotmail.com

JF: Thanks again Dr. Walden , I look forward to staying in touch with you on Facebook. 

JW: Same here Jim. 

Dr. Walden Video Links

Dr. Walden Video Introduction

Dr. Walden Breast Cancer Prevention Tips

Dr. Walden in the Media

Listen to Podcast Episode with Dr. Walden

Jim Farrell Social Networking Contact Information

• http://blog.business-bits.com
• http://www.business-bits.com
• http://profile.to/jimfarrell
• http://www.youtube.com/user/jimfarr194
• http://linkedin.com/in/jimfarrellbusinessbits
• http://www.myspace.com/jimfarrellnj
• http://twitter.com/jimfarrell

Facebook Groups

• http://groups.to/youtubecontest
• http://groups.to/podcastmarketingforbusiness
• http://groups.to/professionaldevelopment

Business Bits YouTube Episodes

Breast Cancer Prevention

Business Card Strategy

Conquering Your Fear of Public Speaking

Jesey Shore Entertainment at the Historic Strand Theater

Meet Your Next Marketing Director

The 2009 Champions The Lakewood BlueClaws

The Video Job Interview

In case you have not noticed, Social Media is exploding. Smart companies are blogging, podcasting, and participating in Social Networking Sites to promote their companies. Health Care Companies are joining this trend in record numbers. Want to learn what is current in Health Care? Just read The Health Care Blog. Prefer to listen to a Health Care Podcast, all you need to do is subscribe to Health Care 411. Health Care 411 has a podcast series for Consumers and Clinicians.

Many Health Care Professionals now have profiles in Facebook, MySpace, and other Social Networking Sites. Business use of Social Networking Sites is increasing every day. Health Care Professionals are also using sites like YouTube and Twitter to gain greater exposure and stay ahead of the competition.

Let’s explore some of the ways Health Care Professionals are Using Social Media For Business.

• Blogging - Blogging can help keep clients informed about your company and its products and services. Also, blogging is an excellent way to get honest feedback from your customers. Customers want the opportunity to tell you both what is good and what is bad. Blogging makes this possible in a unique and unthreatening way. Feedback from blogging is priceless.
• Podcasting - Podcasting is a very credible way to correspond with your clients, prospects and professionals interested in your company. Podcasting allows you to share an audio file, sort of a talk radio style format, where you can speak directly to your audience or interview industry experts and allow people to listen to the interview at their convenience. Podcast can be listened to any time your audience wants and adds great credibility to your message. Feedback from Podcasting is very powerful as listeners feel safe and confidential when communicating. I have had feedback on my podcast show “Business Bits With Jim Farrell” that has been very positive and some very critical. I have made adjustments from the feedback to make my show better for my audience.
• Social Networking Sites - Social Networking Sites like FaceBook, MySpace, Linkedin, and many others are becoming very popular for corporate marketing. All revolve around the friend, or trusted advisor theory, where you can ask friends for advise and guidance on almost anything. Joining or creating a social networking group is a key method of promoting your business and lets you network with like minded business people. Health Care Professionals are also using Social Networking Sites to create and promote seminars and events.
• YouTube - YouTube allows you to upload and share videos. YouTube is a free service that lets you connect via Video to your audience. Video is very powerful and an important part of the Social Media Marketing Mix. I use YouTube to share a 60 second video introduction to the industry experts I am interviewing for my podcast show.
• Twitter - Twitter allows users to post a quick and short message on “What are you doing now”. Done correctly, Twitter can be a powerful PR tool. Twitter messages, also called tweets, must be less than 140 characters; however this is more than enough to make people aware of your marketing messages. Tweets are great for making people aware of your other Social Marketing Efforts, listed above, and reveals a great sense of what people are really thinking, as it is difficult to mask what you are thinking in a 140 characters. If you want a feel to how powerful Twitter is, just take a look at the Presidential Campaign. Sarah Palin, John McCain, Barack Obama, Joe Biden all are using Twitter. Imagine a politician limited to 140 characters, no time to spin, so pay attention to these tweets.

The following are some real life examples of how Health Care Professionals are using Social Media for business.

• “As the first hospital CEO to create a blog, my intention was always to bring positive attention to the hospital and research institute. After a decade in healthcare communications, my skill was to take complex subjects and to translate them to the public.  The blog took me to places about which I could only have dreamed.  I now write for several newspapers and specialty publications and recently came out with a self-help book on patient advocacy, “Taking the Hell out of Heatlhcare,” and will be releasing a humorous book in December titled “You Hold ‘em I’ll Bite ‘em.”" 

• Nicholas Jacobs, President/CEO of Windber Medical Center

• “Social Media has made researching dental health care issues easy and private for the patient. My specialty is Cosmetic Dentistry and Adult Dentistry. Social Networking Sites like Facebook provide a forum for patients to obtain information and get educated. I have a profile in Facebook and participate in some of its groups. My Podcast Show The Good Dentist allows patients to get important information by listening to episodes like Cosmetic Dentistry, Dental Implants, and Sedation Dentistry.”

• Dr. Ronen Rotem - New Jersey Dentist Certified for Full Mouth Reconstruction

• “I teach wellness providers how to grow successful private practices. One way I recommend that they grow their client base is by using Social Media. A great way to do this is to form a Facebook group that would be relevant to their potential clients. For example, if they are a massage therapist in Austin, Texas, they can start a group “Health and Wellness Austin” and contribute useful post. By getting a conversation and a community going, they can establish themselves as an expert and get the word out to more people about what they do. I am the author of the forthcoming book “Now What?: How To Turn Your Passion Into a Practice.” I also have my very own Facebook Group for wellness providers, http://groups.to/thewellpractice.”

• Brooke Thomas - www.thewellpractice.com

• “I am the author of the highly anticipated book “Sleep, Interrupted” My practice is dedicated to helping patients breathe better, sleep better, and live better. Sleep and Breathing Disorders are particularly hard on patients and often go unreported. My goal in participating in Social Media is to inform the public and allow patients to get educated in a private and convenient way. My blog educates people with Sleep and Breathing Disorders and lets them know they are not alone and should seek medical help to improve the quality of their lives. I also have a Twitter profile to bring awareness to these disorders. Twitter can lead to very honest replies as tweets are limited to 140 characters.

• Dr. Steven Y. Park - Clinical Assistant Professor of Otolaryngology, New York Medical College

• “I love using Twitter and have found many doctors and other Health Care Professionals who use it. But for the most part, they seem to be more networking with each other. I haven’t seen many–really, any–besides Dr. Hubbard who use Twitter to communicate health information to potential patients. For my part, I use it primarily to provide practical, reliable tips or story links, both to help people and give them a taste of the kind of information we offer in the My Family Doctor magazine. My hope is that they will find my tweets useful and eventually check out the My Family Doctor magazine I edit.”

  Leigh Ann Hubbard

  Managing Editor

  James Hubbard’s My Family Doctor

  Jim Farrell Social Networking Contact Information 

  • http://blog.business-bits.com/ 

  • http://www.business-bits.com/ 

  • http://profile.to/jimfarrell/

  • http://www.youtube.com/user/jimfarr194

  • http://www.linkedin.com/in/jimfarrellbusinessbits

  • http://www.myspace.com/jimfarrellnj

  • http://twitter.com/jimfarrell

  • Facebook Groups

  • http://groups.to/podcastmarketingforbusiness/

  • http://groups.to/professionaldevelopment/

  • We are planning a live seminar on “Social Media For Health Care Professionals” The seminar will be held in Central New Jersey from 6:00 to 8:00 p.m, on a date to be determined. E-mail Jim at farrellj@singlethrow.com if you would like to be invited to this upcoming seminar.