Plastic Surgery can help boost a low self confidence and lead to a greater quality of life in a women’s business career and personal life. Many women in today’s super competitive business world have a low level of confidence due to being uncomfortable with their physical appearance. Often time’s women are uncomfortable with their breast and consider breast augmentation surgery as a solution.
 

The American Society for Aesthetic Plastic Surgery (ASAPS)is the leading organization of board-certified plastic surgeons, specializing in cosmetic plastic surgery. ASAPS active-member plastic surgeons are certified by The American Board of Plastic Surgery or the Royal College of Physicians and Surgeons of Canada. Accordining to ASAPS statistics for 2007:

Over $13 Billion was spent on cosmetic procedures.

Women had 91 percent of all cosmetic procedures.

Breast Augmentation was the number one cosmetic surgery procedure.

399,440 Breast Augmentation procedures were performed in 2007.

So what are some of the considerations, benefits, and cost in considering breast augmentation surgery?. To answer these questions Business Bits, due to popular demand, will again seek the advice of Dr. Jennifer Walden.

Jennifer Walden, M.D.,F.A.C.S., is a Plastic and Reconstructive Surgeon who is fellowship-trained in aesthetic surgery and board certified by the American Board of Plastic Surgery.

Dr. Walden is a premier Manhattan Plastic Surgeon, and is often asked to comment, as a medical expert, on CBS, ABC, Fox News, and other media outlets. Dr. Walden has covered issues including current cosmetic surgery, breast augmentation, prevention of breast cancer, and many other topics.

JF: Thanks for coming back on our show Dr. Walden. What are some of the benefits and risk for  women considering breast augmentation surgery?

JW: Many women suffer from asymmetric breasts, breast deformities or congenital anomalies. Breast augmentation is a great option for these women; or women who simply desire larger breasts in order to fill our their clothes better or feel more confident about themselves.

Breast implants can improve the appearance of breast deformities such as tubular breasts or chest wall deformities such as a pectus excavatum or chest wall concavity. Some of the risks of breast augmentation surgery, as with any surgery; include infection, hematoma or a fluid collection, the risk of anesthesia and capsular contracture. Our patients receive a dose of antibiotics while in the operating room as well as a round of antibiotics to take after surgery to reduce the risk of infection. Hematomas can occur, but are relatively rare and can be reduced by restricting your activity in the post-operative period, effective hemostasis during surgery and refraining from taking medications that can interfere with bleeding before and after surgery.

Problems with anesthesia are also very rare. If you yourself have had a reaction to anesthesia, or have a family history of anesthesia problems you should inform your surgeon and ensure that you have a board certified anesthesiologist who will deliver your anesthesia. Capsular contracture is deforming scar tissue that can form around breast implants. The rates of this are reduced by placing the implants under the pectoralis major muscle as well as preventing infection and hematoma. Performing implant massage after surgery we believe also helps.

JF: Does breast augmentation surgery often lead to greater self confidence?

JW: Breast augmentation can improve a woman’s self-confidence or self-image in that it may help them to fit in their clothes better, feel more confident in a bikini or bra, or improve the look of a breast deformity or asymmetry. It is important to have realistic expectations when undergoing breast augmentation and ensuring that you and your surgeon are on the same page in regards to post-operative appearance and implant size.

JF: What is the cost involved in breast augmentation surgery?

JW: In general, breast augmentation can range anywhere from around $6-10,000. This includes the cost of implants, anesthesia fees, surgeon fee and operating room fees. This can vary based on the type of implants you choose, saline or silicone and where your procedure is performed.  Going with the lowest possible price you can find is not the best way to ensure a result you will be pleased with.

JF: Explain what type of due diligence a patient should do when selecting a breast augmentation surgeon?

JW: It is important to make sure you are selecting a plastic surgeon who is board certified by the American Board of Plastic Surgery and who performs a great deal of breast augmentations. It is also important that you feel comfortable with your surgeon, they have taken the time to answer all of your questions, and that you both are in agreement in regards to size and post-operative expectations.          

JF: Would you like to share a New York City Breast Augmentation patient success story?

JW: I perform several breast augmentations every week, but the most rewarding cases to me are those in which I feel I have truly helped to improve the way a woman feels about herself. For instance, I recently performed breast augmentation on a young woman who suffered from major breast asymmetry. After surgery she told me that she skipped her senior prom because she was too embarrassed to wear a gown. She thanked me and stated how happy she was to finally have symmetric breasts and be seen in certain public settings.

JF: Business Bits considers you the best Manhattan Breast Augmentation Surgeon, do you have any closing comments or words of wisdom for someone considering breast augmentation surgery?

JW: Thank you! I’ll just reiterate that it is important to choose a board certified plastic surgeon with whom you feel comfortable with and who’s specialty is breast surgery.

JF: How would someone go about contacting you? 

JW: I can be reached at 212-288-9009
Web site is www.drjenniferwalden.com
e-mail drjenniferwalden@hotmail.com

Dr. Walden Video Links

Dr. Walden Video on “How To Select a Plastic Surgeon”

Dr. Walden Breast Cancer Prevention Tips

Dr. Walden in the Media

Listen to Podcast Episode with Dr. Walden

Jim Farrell Social Networking Contact Information

• http://www.facebook.com/JimFarrell194
• http://www.youtube.com/user/jimfarr194
• http://linkedin.com/in/jimfarrellbusinessbits
• http://www.myspace.com/jimfarrellnj
• http://twitter.com/jimfarrell

Sales Professionals often get frustrated by the ups and downs in their Sales Pipeline. It is either feast or famine for many Salespeople. So how do you keep your sales pipeline full? To answer that question we are going to interview Wendy Weiss, The Queen of Cold Calling.

Wendy Weiss, is an author, speaker, sales trainer, and sales coach. She is recognized as one of the leading authorities on lead generation, cold calling and new business development and she helps clients speed up their sales cycle, reach more prospects directly and generate more sales revenue. Her clients include Avon Products, ADP, Sprint and thousands of entrepreneurs throughout the country.

JF:     Welcome to the show Wendy, and thanks for taking the time to answer some questions. So tell me how you became known as The Queen of Cold Calling?

WW:  When I started my business, I was making cold calls and appointments for a client, and got so many quality appointments he started calling me his Queen of Cold Calling, I liked the term, had it trademarked and kept it with my current business of training and coaching.

JF:     Sales can be quite frustrating at times. One month you have a full Sales Pipeline, the next month you fulfill the sales, and now you have to start to build your Sales Pipeline all over again. I can see how Salespeople get frustrated. Wendy explain what a Sales Pipeline is and the importance of keeping it full.

WW:  Your Sales Pipeline is the total Inventory of active leads you are currently working on. Sometimes Salespeople have a good streak of sales and believe it’s not important to keep prospecting while they are working on the fulfillment of sales with clients. This leads to the feast or famine effect, when you spend 100% of your time on the current activities and no time on prospecting for new clients. It is important to always continue prospecting, even if it is just a small percentage of your time, as this is the only way to keep your Sales Pipeline full.

JF:    How does a new salesperson go about starting a Sales Pipeline and getting it the optimal level?

WW: If you are new at sales you should be spending around 80% of your time prospecting for new business. Making yourself visible and known are key, so join networking groups, cold call to prospects, and make sure as many people as possible know what you are doing. When you become an established Salesperson, the numbers reverse, and you should be spending about 80% of your time on clients and 20% on prospecting for new clients. It is very important to always keep prospecting for new business.

JF:    Ok Wendy, here is a critical question, how do we keep the Sales Pipeline at or near the optimal level?

WW: Make sure to never stop prospecting for new business. Develop a lead generation calendar and make it part of each day as an activity. A good way to help you to stay focused on prospecting for new business is to have an accountability buddy. You and your accountability buddy will help each other stay accountable for prospecting for new business and help support and motivate each other.

JF:     Wendy, you are The Queen of Cold Calling, explain how we can use cold calling as a tool to develop new leads and keep the Sales Pipeline full? Also, what advise do you have for the many people who fear doing call calling?

WW:  Cold Calling is a direct and targeted way of communicating with your prospects. It can be used as one of your methods of prospecting for new clients and done correctly can be very effective.  It is important to rigorously prepare both who to cold call and what you want to communicate; as this will help eliminate fear and help you not get frustrated by the process. Remember, Cold Calling is a communication skill that can be learned and improved.

JF:     Wendy you have written some great books, what do recommend reading for people looking to increase their skill level, and learn how to use prospecting skills like Cold Calling.

WW:  I believe you learn by doing. Cold Calling is a communication skill that can be learned, and the good news is that the information is out there. You can learn by reading, going to seminars, participating in teleconferences, reading blogs and listening to podcast like yours, or by hiring a coach. The most important thing is to take action on what you have learned. Many people buy a book or CD, attend a seminar, but take no action. Make sure to come out of a learning session with a defined goal and action items.

JF:     Any closing thoughts or advice?

WW:  Yes, I recommend anyone interested in learning more to go to my Web site, http://www.queenofcoldcalling.com and read the free report, Getting InThe Door, How to Write an Effective Cold Calling Script, which will help you set up a plan to communicate with your prospects.

JF:     How would someone contact you?

WW:  Phone: 866-405-8212, Fax: 212-799-4357

265 West 81 Street

Suite. 2B

New York, NY 10024

Email: wendy@wendyweiss.com

Blog:  http://wendyweiss.com/blog/

Episode Links

Listen to Podcast Episode

Wendy Weiss Video Introduction

Jim Farrell Social Networking Contact Information

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Remember when the question was What is your Internet Strategy? Was your company late in adapting? If so, hopefully a lesson was learned. So today’s question is What Is Your Facebook Strategy?

What is Facebook? Facebook is the most powerful of Social Networking Sites For Business, and growing rapidly each day. If you don’t have a Facebook Strategy, it is time to start to put one together, and integrate into your overall Social Media Marketing.

Facebook was launched in 2004 and was originally for College Students. In 2006 it was open up to anyone with an e-mail address over the age of 13. Facebook has grown dramatically and evolved to where it is today, the premier Social Networking Site, with business marketing use booming. Here are a few key points in the latest Facebook Statistics: 

More than 140 million active users The fastest growing demographic is those 25 years old and older 

2.6 billion minutes are spent on Facebook each day (worldwide) 

More than 13 million users update their statues at least once each day 

More than 15 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each month 

More than 2 million events created each month 

More than 19 million active user groups exist on the site 

Setting up a successful Facebook Strategy is critical today. Things to consider in addition to putting together a facebook profile are joining and creating groups, fan pages, finding friends, communicating with your facebook community, and so much more.  Do a simple facebook search, you will be surprised at the results of companies marketing online in Facebook.

Ok, are you convinced that Facebook is a place you need to be to market and brand your company online? Want to know how to use facebook, what is Social Media Marketing, and how can social media benefit my business? 

To answer these questions, let’s examine an actual Facebook Strategy. I have selected a friend I met on Facebook and will examine her Facebook Strategy in a question and answer format. 

Jennifer Walden, M.D., F.A.C.S., is a Plastic and Reconstructive Surgeon who is fellowship-trained in aesthetic surgery and board certified by the American Board of Plastic Surgery. 

Dr. Walden is a premier Manhattan Plastic Surgeon, and is often asked to comment, as a medical expert, on CBS, ABC, Fox News, and other media outlets. Dr. Walden has covered issues including current cosmetic surgery, breast augmentation, prevention of breast cancer, and many other topics.

JF: Hello Dr. Walden , and thanks for answering some questions on Facebook Strategy. 

JW: My pleasure.

JF:  How long have you been using Facebook and what other Social Media do you find beneficial. 

JW: I have been using Facebook for about a year, and have connected with many of my friends and contacts. In addition to Facebook, I participate in MySpace, Linkedin, Twitter, some medical specific social networking sites, blogging, television and media interviews.  

JF: I have noticed your profile on facebook , and was impressed with the great information, including links for anyone interested in plastic surgery, breast cancer awareness, and your volunteer work. Tell us about setting up your facebook profile , especially why you seem to make patient education a priority. 

JW: Orignally, I set up my facebook profile  to connect with friends, family, and contacts. I have subsequently added information and resources for people interested in plastic surgery. Patients now have so many choices to research medical issues, while I believe it is important to do research and read articles, it is also very critical to consult with your Doctor, to make an informed decision.

JF: Dr. Walden , you belong to a Facebook Groups that I admin, You Tube Contest , and one that I set up for a Health Care Attorney, Legal Issues Affecting Doctors , tell us how do you decide which Facebook Groups to join and participate in?   

JW: I look for relevant facebook groups, where I can get good information, either for my business or personal interest. The Legal Issues Affecting Doctors is a great resource for keeping current with medical legal issues. I am a University of Texas football fan, and love to use Facebook to stay in touch with the team and school.

JF: Tell us how to search for a person on Facebook, and how you go about adding Facebook Friends. 

JW: I like to connect with friends, family, and contacts, or anyone interested in cosmetic plastic surgery. Facebook has a very user friendly friend finder to help you connect with friends and contacts.

JF: I also noticed you have posted links to news and articles in the Facebook Posted Items section, I found them very relevant to your specialty, how do you decide what links to post? 

JW: I believe strongly in patient education and look for items that include relevant information on cosmetic plastic surgery.

JF: Dr. Walden , tell us how you decide what photos to upload. I noticed some very cool photos of you in the operating room, and some very nice and appropriate personal photos. 

JW: Personal photos are great for family and friends, medical related photos are great to reinforce patient education.

JF: Tell us about Facebook Fan Pages.

JW: Facebook Fan Pages are great for topics you have an interest in, in my case Texas Football, and Fashion Issues. I also have my own Facebook Fan Page, for people interested in cosmetic plastic surgery.

JF: Dr. Walden , you have done a great job of implementing a successful Facebook Strategy, including integrating with your overall Social Media Marketing . This is critical, and something we always advise our clients to do in setting up their Online Marketing Strategy. How important do you see Facebook, and Social Media for online corporate marketing in the next few years? 

JW: I see Facebook and other Social Media increasing in popularity. Facebook will be a must for online corporate marketing. Companies will need to balance their need for a powerful Online Marketing Strategy, with the desire of facebook users to have quality Social Networking Experiences.

JF: My favorite TV reporter is Megan Kelly of Fox News, I enjoyed your interview with Megan on new cosmetic procedures, tell us a little about being interviewed as a medical expert on news shows. 

JW: The news shows are a great way to educate patients and is something I enjoy doing. I agree with you about Megan Kelly, she is awesome, and is always prepared and sharp.

JF: Dr. Walden , thanks so much for taking your time to answer some questions on Facebook Strategy. On the blog post for this episode, I have listed some very informative links on your Web site, including your various media interviews on current cosmetic surgery issues. Any closing thoughts or advice for people looking to join or improve their Facebook experience? 

JW: I would suggest that you have fun in using Facebook, and other Social Networking Sites. If you treat people like you would like to be treated, you will have a rewarding experience.

JF: How would someone go about contacting you? 

JW: I can be reached at 212-288-9009; my Web site is www.drjenniferwalden.com, e-mail drjenniferwalden@hotmail.com

JF: Thanks again Dr. Walden , I look forward to staying in touch with you on Facebook. 

JW: Same here Jim. 

Dr. Walden Video Links

Dr. Walden Video Introduction

Dr. Walden Breast Cancer Prevention Tips

Dr. Walden in the Media

Listen to Podcast Episode with Dr. Walden

Jim Farrell Social Networking Contact Information

• http://blog.business-bits.com
• http://www.business-bits.com
• http://profile.to/jimfarrell
• http://www.youtube.com/user/jimfarr194
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Facebook Groups

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Conquering Your Fear of Public Speaking

Jesey Shore Entertainment at the Historic Strand Theater

Meet Your Next Marketing Director

The 2009 Champions The Lakewood BlueClaws

The Video Job Interview